• 25+ in-depth interviews

•Identified brand perceptions

• Better understood youth culture

• Surveyed 450+ individuals nationwide (through Amazon Mechanical Turk)

• Ran SPSS tests on the responses to identify: brand/content awareness, suggestions for improvement, product testing, identify barriers to use, and overall user experience

•Competitive analysis comparing Meta Quest 2 to Playstation, Valve, and Nintendo Switch: market stats, product features, user perceptions

•Content analysis on YouTube and Facebook

•Innovative ways Gen Zers use the Meta Quest 2

The are ambitious.

Zoomers have given their future serious thought and plan to make it big. Simply achieving a well paying job doesn’t cut it for these hustlers. They want to discover a self-actualized future with joy and fulfillment.

They are tech-savvy.

Zoomers don’t just use screens as entertainment. Technology is learning tool for these ambitious young adults. Anxious Zoomers respect their teachers, but the sources they most often turn to for knowledge are influencers or “how to” search results from YouTube.

They are anxious.

Gen Z is the generation most prone to depression and anxiety The pandemic-related stressors of the last two years has made zoomers even more hesitant to make adult decisions. The fear of choosing a sub-optimal path leaves zoomers riddled with anxiety, a clear case of analysis paralysis.