Empowering Advertising Education

Beyond the Pitch: Teaching Emotional Labor in Advertising Education Through an Action Research Program

The study addresses the gap in advertising education regarding emotional labor, focusing on how students manage emotions in client relations and professional feedback scenarios. Through a 9-week Participatory Action Research project with 7 undergraduate strategic communication students, key themes emerged: limited awareness of display rules, challenges in emotional regulation, and varied strategies for handling campaign deadlines. Findings offer actionable recommendations for educators to integrate emotional labor training into advertising curricula.

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Educational Resources

  • Practice PAID SOCIAL DASHBOARD

    As an adjunct instructor, I help teach students about advertising strategy and behavior. When I started to prepare my lesson on paid media, I realized there was no way for students to get hands-on experience! So I decided to create a dashboard myself!

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  • Practice Organic Social Dashboard

    As an adjunct instructor, I help teach students about advertising strategy and behavior. When I started to prepare my lesson on organic media, I realized there was no way for students to get hands-on experience! So I decided to create a dashboard myself!

    Enter

  • Creative Brief Generator

    A simple brief generator to get your creative juices flowing. It’s a quick and easy way to start thinking up fun ideas and strategies. It features a variety of variables you can adjust, such as target audience, objective, and brand. All the brands used are fake but feel free to ad in your own!

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  • Attitue Formation Lesson

    A quick resource about the importance of attitude formation and its impact on advertising. It’s mostly notes and a few videos! Share it out as a hand-out or use it as an outline for building out a lesson!

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  • Account Management Simulator

    Try it out! Just a fun project that will give you a glimpse into management. It features tasks, tips, timelines…just a mix of things you might encounter. You get scored each day for the things you do!

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  • Agency Ready Resume Chekcer

    A simple resume checker that scans your document for keywords that are relevant to the advertising agency position you are interested in! A great place to start if you don’t know where to go!

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*Please note that some of these tools were developed with the assistance of AI and may therefore contain some bugs.