PAID MEDIA SCavenger HUNT

This analytics dashboard was created to help people become more familiar with paid media. Try out the practice tasks!

  • Identify the best performing platform based on ROAS (Return on Ad Spend). Which platform should Nike invest more in?

    Calculate the overall CTR (Click-Through Rate) across all campaigns. Formula: (Total Clicks / Total Impressions) × 100

    Find the most cost-efficient campaign by looking at CPC (Cost Per Click). Which campaign has the lowest CPC?

    Analyze the audience demographics. What age group should Nike target more based on the data?

    Recommend budget reallocation. If you had to cut $10,000 from the total budget, which platform would you reduce and why?

    Identify trends. Look at the daily performance chart - what day had the best conversion rate?

  • This dashboard was developed using Claude AI. The data used in this dashboard is fake and for educational purposes only. There is no affiliation with Nike.

Nike Social Media Dashboard
Total Impressions 👁️
14,700,000
↑ 12.5% vs last period
Total Clicks 👆
311,000
↑ 8.3% vs last period
Total Spent 💰
$68,000
↓ 5.2% vs last period
Conversions 📈
7,280
↑ 15.7% vs last period

Daily Performance Trend

Platform Comparison - Clicks

Platform Performance Summary

Platform Impressions Clicks Spent Conversions Engagement %

Campaign Performance Details

Campaign Platform Spent Impressions CTR % CPC Conversions ROAS

Age Distribution

Gender Distribution

Key Audience Insights

Primary Audience

Ages 25-34 represent 42% of engaged users, making them the core demographic

Growth Opportunity

18-24 age group shows high engagement rates on TikTok (5.8%) - consider increasing budget here

Gender Split

58% male audience suggests opportunity to expand creative targeting for female audience

📖 Key Metrics Glossary

CTR (Click-Through Rate): Percentage of people who clicked after seeing your ad
CPC (Cost Per Click): How much you pay each time someone clicks your ad
ROAS (Return on Ad Spend): Revenue generated for every dollar spent on ads
Conversions: Desired actions taken (purchases, sign-ups, etc.)
Impressions: Number of times your ad was displayed
Engagement Rate: Percentage of people who interacted with your content